{"product_id":"millennial-pink-perfume-oil","title":"Millennial Pink Perfume Oil","description":"\u003ch2\u003e\u003cstrong\u003eMILLENNIAL PINK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cblockquote\u003e\n\u003cp\u003eVéronique Hyland’s 2022 book \u003cem\u003eDress Code: Unlocking Fashion from The New Look to Millennial Pink\u003c\/em\u003e was hailed as one of the best books of 2022 by \u003cspan style=\"text-decoration: underline;\"\u003eThe New Yorker\u003c\/span\u003e, \u003cspan style=\"text-decoration: underline;\"\u003eEsquire\u003c\/span\u003e, \u003cspan style=\"text-decoration: underline;\"\u003eFortune\u003c\/span\u003e, \u003cspan style=\"text-decoration: underline;\"\u003ethe Financial Times,\u003c\/span\u003e and \u003cspan style=\"text-decoration: underline;\"\u003eTown \u0026amp; Country\u003c\/span\u003e. To celebrate the anniversary of its launch, we have collaborated with the author and ELLE Fashion Features Director on a fragrance inspired by a color trend she first reported on for \u003cspan style=\"text-decoration: underline;\"\u003eThe Cut\u003c\/span\u003e in 2016, coining the term “Millennial Pink.” An essay about the phenomenon entitled “Who Owns Millennial Pink?” was included in her book, and can be \u003cspan style=\"text-decoration: underline;\"\u003eenjoyed as an excerpt here\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“The titration of actual pinkness varies a little, but it’s still a fairly narrow spectrum — from salmon mousse to gravlax, to extend the metaphor. Call it ‘millennial pink”…it’s ironic pink, pink without the sugary prettiness. It’s a non-color that doesn’t commit, whose semi-ugliness is proof of its sophistication.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e— Véronique Hyland, 2016\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“When I revisit my original story, the whole phenomenon feels more insidious than I once thought, especially as I consider how the past few years have unfolded. I wonder if this period in fashion history, with its toothless pastels and sweet, ruffled, Regency-style minidresses—the sartorial version of millennial pink—will come to be seen as analogous to the ’80s fashion backlash against strong-shouldered power suits worn with sneakers.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e…One of the most confounding things about the pink-tinted economy is the way it’s selling back existing things to us and making them ‘new,’ painting them as essentials of self-actualization and empowerment. An elite women’s club isn’t new. Nor is makeup. Nor is a modest floral garment. Nor is pink. What we have here is a rebranding of the reactionary.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e— Véronique Hyland in Dress Code, 2022\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch4\u003eA shimmering, noncommittal pastel: ruby chocolate enveloped in white musk\u003c\/h4\u003e","brand":"A shimmering, noncommittal pastel: ruby chocolate enveloped in white musk","offers":[{"title":"Default Title","offer_id":58331886813528,"sku":"atw1788054964416","price":19.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/6542\/2424\/files\/millennial-pink-perfume-oil_1.jpg?v=1788054968","url":"https:\/\/bravena.shop\/products\/millennial-pink-perfume-oil","provider":"amberagni","version":"1.0","type":"link"}